In this riveting interview, one of the most influential African fashion designers, Mai Atafo, sits with Blanck Magazine’ s Editor in Chie...

In this riveting interview, one of the most influential African fashion designers, Mai Atafo, sits with Blanck Magazine’s Editor in Chief Franka Chiedu as she sought to unravel the man behind the eponymous fashion brand. They delve deep into conversations surrounding dealing with loss and infertility, surviving a house fire and much more as he features in not one but two covers for the magazine’s 12th issue. 

This feature is not about fashion but about Ohimai –An exceptional man, husband, father and originator as he shares his core truths in a bare-it-all interview that reveals the joys of family, the rewards of teamwork and the extraordinary lessons that come with attaining success. When the issue of infertility is discussed, a lot of the attention is on the woman- the blame, the struggle, the sympathy and all. In this conversation, we explore the psychological effects of this insufferable issue from a man’s perspective.

Mai says:

It will be great to take some credits, but no! My wife deserves all the credits and much more. In our culture, no one sees infertility as a man and a woman’s problem. It’s always the woman’s problem when there are no kids in the house because to them, birthing a child is the woman’s responsibility. Nobody ever spoke with me about our situation, although I could be a bit of a bully in my family, so, people knew to stay away.

Mai is undoubtedly one of the famed African fashion moguls with an industry cult-like following, they talk about how he has remained relevant for nearly a decade and he spares some words of wisdom:

Staying relevant is beyond making clothes – you must also be consistent and not sit on your laurels. In fashion, it is one thing for you to create amazing work but it’s another for people to applaud the work that you have done. It is not about you but always about them; the customers -the people that you need to satisfy as you’re only as good as the people that buy into you.

Ohimai is the very epitome of doggedness and perseverance. His challenging journey and uncanny ability to soldier on in the face of incredible odds makes him the perfect muse in this season of reflection, hope and gratitude.

Also, in this issue they interview other fashion pundits Arieta Mujay and Joan Reidy as they dish powerful insights about their experience working in the Nigerian fashion industry, brilliant fashion editorials and season top trends that inspire you to do and be more and of course an ultimate Christmas shopping guide with ideas for gifting you and your loved ones.

For more visit the Blanck Shop at to buy your or Version.

Cover Credits:
Interview & Story by Franka Chiedu
Photography by Kola Oshalusi
Styled by Franka Chiedu


Source: BellaNaija

Fast-rising fashion brand Emmy Kasbit has unveiled the lookbook for its Spring/Summer 2019 collection tagged Memories . The collection feat...

Fast-rising fashion brand Emmy Kasbit has unveiled the lookbook for its Spring/Summer 2019 collection tagged Memories. The collection features highly covetable pieces.

According to the creative director of the brand Emmanuel Okoro:

This collection was birthed through a nostalgic journey into the past; a journey which has enabled me to discover a future. One of the fondest memories of my existence was my early 20s, a period of my life where Calabar was a place I called home. And a place that gave me this gift that is the Emmy Kasbit brand.

I visited Calabar in January and a wave of past feelings came rushing through me. It was clear to me that this place I once called home was where I wanted to reach deep into and create what would be my new collection. Calabar being so rich in culture and beauty, mental pictures weren’t enough. These grandeurs had to be seen. So, I set out to document my journey. Of the past I love; of a place I called home; of the friends, and the celebrations, and the high of being young. Calabar, for 5 years of my life, represented absolute freedom.

This has shaped who I am, and whom you’ve come to know. Nothing in this collection was left to chance. Every detail represents a feeling, memory, sight, and destination. Wild colors run through the collection, which symbolizes the rich culture of Calabar.

Read more about the collection on

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See the full collection below

Credits
Brand:
Creative Direction:
Photography:
Makeup
Models. Ronald Agbazagan, Oyewale Bajulaiye, Rebecca Fabunmi


Source: BellaNaija

The  Global Citizen Festival which held at the FNB Stadium in Johannesburg, South Africa was an event of epic proportions. Among the impres...

The Global Citizen Festival which held at the FNB Stadium in Johannesburg, South Africa was an event of epic proportions. Among the impressive lineup, Tiwa Savage, Usher, Wizkid plus others took the stage for #Mandela100. To cap the exciting Beyoncé was one of the highly anticipated performances of the night.  All eyes were on her – not only for her amazing performance but for her epic costume changes too – especially after the jaw-dropping Beychella.

When Beyoncé all eyes were on her – not only for her amazing performance but for her epic costume changes too.

No one could ignore Beyoncé and all the stunning looks she wore on stage ranging from Balmain to SA’s Quiteria & George, for her it was a fashion show as much as it was a concert.

Keep scrolling to see to all the looks she wore at the Global Citizen Festival!

Wearing Balmain

Wearing Esteban Cortezar

Photo Credit:

Wearing Versace

Photo Credit:

Wearing Quiteria & George

Wearing Ashi Studio

Wearing Mary Katrantzou

Which look was your fave?

Photo Credit: Getty Images/Kevin Mazur


Source: BellaNaija