Check Out The Lookbook & Campaign for Rich Mnisi’ s SS21 Collection HIYA KAYA

South African brand debuted its SS21 collection SS21 . According to a statement from the brand: This season we celebrate the VaTsonga t...

South African brand debuted its SS21 collection SS21 .

According to a statement from the brand:

This season we celebrate the VaTsonga tribe and shine a light on its rich cultural heritage. Our collection is not only a celebration of the tribe, but specifically her women. The collection is a call-to-action for the protection of women, especially our mothers. The collection pays homage to our Creative Director – Rich Mnisi’s – heritage and is a heart-felt love letter to the VaTsonga people.

In a film shot in Louis Trichardt (Limpopo), Hole In the Wall (Eastern Cape) & Llandudno (Western Cape) we invite you on this journey with us, we ask that you close your eyes and imagine the sounds made by a people who boast many multi-disciplinary talents ranging from singing without a conductor, composing songs without notes, and excelling in cultural dance without choreography.

Open your eyes and be transported to a scene in a Tsonga village, where the women are throngs of a recital of their world-renowned twist dance – a dance which involves vigorous pelvis gyrations driven by core strength and stamina.

In a timeless celebration of the majestic VaTsonga female form, the Hiya Kaya SS21 collection is truly a testament to her beauty, power, resilience, and fortitude. Her essence has finally been brought to the light, for the world to marvel and draw inspiration. We are honoured to have been entrusted to tell her story through wearable art.